6
Dec
2016
By Calvin at 11:36 GMT, 7 years ago
Be Safe is a Metropolitan Police Service (MPS) crime prevention campaign that aims to motivate, empower and mobilise Londoners to take steps to protect themselves and their property from crime, while officers continue to work hard to disrupt and arrest criminals.
Starting by focusing on residential burglary in Barnet, Enfield and Lambeth, the campaign will continue throughout the year and include phases on mobile phone theft and motor vehicle crime in Westminster and Southwark, depending on seasonal crime peaks and activity.
It will see a range of media including digital advertising, radio and PR targeted at residents to help them take simple crime prevention steps to reduce their vulnerability against the different crime types. They will also be working closely with local authorities and other partners to amplify the campaign and develop materials to support those who may be more vulnerable.
Be Safe is currently a trial campaign to allow the MPS to test a new approach to crime prevention messaging, based on data insight and behavioural change research. They hope to test some of the findings from this research to help Londoners take action to protect their property easily and effectively.
The campaign will be supported by operational activity, but they know that simple crime prevention can make it more difficult for criminals and reduce the risk of crime.
The campaign will be fully evaluated so they can understand what has been effective and improve their crime prevention messaging and campaigns going forward.
“Be a Hero”
The Met Police know that simple crime prevention steps are effective and can make a big difference in keeping people and their property safe. However, research commissioned by them showed that whilst many Londoners feel they already have a good awareness of basic crime prevention, the actions [necessary to prevent crime] are not [being] carried out for a variety of reasons: for example, Londoners are really frightened about burglary – so frightened that they don’t let themselves think about it so don’t do anything to reduce their vulnerability, they also don’t believe that easy steps can protect them.
The Met wants to encourage Londoners to think about crime prevention in a different way, and to reappraise their own crime prevention behaviours and the actions they can take to protect their property and make their community safer.
The ‘Be a Hero’ video is a funny and engaging ‘mock hero’ story which highlights that, by taking small crime prevention steps, everyone can fight crime and be a hero by stopping crime before it happens.
The Met wants Londoners to feel informed and empowered to take steps to protect themselves and their property from crime and similarly be crime fighting heroes.
Comment:
A funny video, well worth a watch, with a serious underlying message, which is to do those things necessary to prevent unnecessary crimes!
What’s an unnecessary crime? Take a look at this page on my website.
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