1
Jul
2016
By Calvin at 15:38 GMT, 7 years ago
Website activity
Well, my two plus weeks’ holiday, the Queen’s birthday and Brexit certainly had a negative impact on my website’s visitor numbers in June, which were down by 6% compared to the same month last year. On the day the referendum results were announced the daily visitor number dropped by 50%! However, the numbers of Home Security Surveys completed for the period March to June were up 17% on the same period last year and pages viewed by individual visitors were also up by around 3%.
NCPA Magazine
I continue to receive emails each month from people (mainly businesses) complaining about NCPA. The NCPA purports to be a crime prevention magazine or ezine and I have featured their cold-calling tactics on my news pages before. Unfortunately for me targeted people think this has something to do with my website (which of course it hasn’t) and so I get the complainant’s emails! The complainants receive cold calls from the ‘organisation’ (at least one of whom was drunk – I have the recording) asking them to place an advert in their magazine. They sometimes tell the recipient of the call that their magazine is supporting the local police in their fight against crime, which is nonsense of course.
Their website is http://www.ncpa.tv/ and note the tv in the URL, which is for Tuvalu, an island in the Pacific Ocean between Hawaii and Australia that is slowly sinking into the sea (.tv is available internationally).
If you know anything about them please get in touch. I would particularly like to know if anybody out there has actually seen the magazine in print or if you have paid for an advert, which you have never seen in print or on-line.
Metropolitan Police Theft Snatch Campaign
Back on 6th June the Metropolitan Police Service launched a campaign in Camden and Islington to raise awareness of criminals using mopeds and bicycles to snatch phones from victims on the street.
The four-week campaign aimed to make the public think about how they use their phone in areas where they may be most at risk, and provided some simple tips to help protect their property. It saw adverts in underground stations and messaging on the streets, supported by police providing advice and engaging with the public around the hotspot stations and targeted social media. This was in addition to ongoing activity by police to target the offenders involved.
The campaign was also being used as a trial in an ongoing research project with Cardiff University to examine the impact and effectiveness of crime prevention messaging.
The trial has seen concurrent campaigns with different approaches to crime prevention messaging and measuring their impacts. One area used a traditional police approach to crime prevention messaging in the campaign; the second area used new messaging based on Cardiff University’s findings to date, based on humour and bisociation through the use of an animated cat device. Both sites will be compared with a third area where no marketing activity was used during the campaign.
The results will be used to influence the MPS approach to crime prevention messaging in the future.
To find out more on what you can do to keep your property safe, click this link.
I do hope that the Metropolitan Police will release the findings of this interesting research as I’m sure everyone will benefit from it, including Neighbourhood Watches who might be thinking about running their own campaigns.
Thames Valley Police Hate Crime Survey
Thames Valley Police, the area’s Police and Crime Commissioner's Office and the local Councils are currently running an on-line survey to learn more about the experiences and perceptions of Hate Crime by local people.
This survey is open to all Thames Valley residents aged 16+ regardless of whether they have been a victim of Hate Crime or not.
Hate Crime is a hugely under-reported crime type; therefore this survey is a way for them to further understand experiences of Hate Crime in Slough and Milton Keynes to improve the way they respond to it.
Whilst they will be promoting the survey specifically in Slough and Milton Keynes, all residents of the Thames Valley region are invited to submit a response.
The survey should take no longer than 10 minutes to complete and all information provided will remain anonymous.
I would urge you to complete the survey as the more who complete it the better will be the findings.
Survey https://www.surveymonkey.co.uk/r/MHDNQL5
Home Security Survey
I’ve been checking out some of the anonymous feedback data from the Home Security Survey and it makes for some interesting reading. I’ll post the findings later today or tomorrow.
